Tikkurila AR

Web & Apps

Tikkurila AR — -.618 immersive experience

Brand-focused AR experience connecting physical surfaces and digital interaction into a playful product narrative.

TIKKURILA AR APPLICATION

Vertical screen in white interior showing furniture arrangement and greenery by window.

Interactive screen in white showroom displays wooden chair, table, plants near window with Tikkurila logo.

project overview

AR application for Tikkurila's Color of the Year 2022 campaign. The project connected brand storytelling with interactive color presentation for digital and on-site activations.

Tikkurila AR video shows physical surfaces with digital color overlays and interactions.

Tikkurila AR video shows physical surfaces with digital color overlays and interactions.

Woman with hand on tall screen showing vertical bands of color in modern room.

Woman in white blouse touches vertical touchscreen displaying gradient color palette in light room.

Tikkurila AR application visual still frames

Woman opening large screen door to view of interior space with chair, table and plant.

Woman in white blouse pulls open screen door revealing AR view of room with wooden chair, table, plant.

White tables and pendant lamps in minimalist room with AR overlay of beige-brown paint swatches.

Two-level showroom with red signage, color sample displays, wood panels and staff under industrial lights.

CAMPAIGN EXPERIENCE The application lets users explore color narratives in augmented reality, combining product communication with playful interaction and shareable visual moments.
CREDITS Creative production — -.618
Behance

Open Interactive Experience