EEF22

Exhibitions & Museums

EEF22 — -.618 immersive experience

Expo-scale multimedia concept that merges architectural projection with data-driven storytelling across event zones.

EASTERN ECONOMIC FORUM

EXHIBITION STAND

We created an exhibition environment about the natural wealth of the Far Eastern Federal District. Interactive technologies let visitors explore mineral deposits and resources, endangered species, and natural areas, while the central Tree of Life installation brought the route together.

project overview

Expo-scale multimedia concept that merges architectural projection with data-driven storytelling across event zones.

EEF22 multimedia concept combines architectural projection with data narratives across event zones.

EEF22 multimedia concept combines architectural projection with data narratives across event zones.

Wireframe isometric view of room layout with orange labels 'Minerals', 'Tree of Life', 'Endangered Species Atlas', 'Natural Resources Map'.

Isometric scheme of EEF22 exhibition space shows zones for minerals, tree of life, endangered species atlas, and natural resources map.

NAKED EYE 3D

One of the stand’s main zones raised awareness of endangered species, especially the Amur tiger. Naked-eye 3D placed the animal in its natural habitat and helped explain the threats facing the population.

EEF22 projection mapping integrates data narratives on event zone surfaces.

EEF22 projection mapping integrates data narratives on event zone surfaces.

Still frame 6.

Still frame 6 from EEF22.

EEF22 architectural projection displays data visuals across interconnected zones.

EEF22 architectural projection displays data visuals across interconnected zones.

Neon-lit tree form with red trunk, green branches, curved lines on black walls and white floor.

Glowing tree structure with branching lines and wave patterns covers dark room walls.

ENDANGERED SPECIES ATLAS

Video and touch sensors turned the walls into an interactive atlas of endangered animals and their habitats. Touching an image triggered a projection with information about that species, while sound deepened the sense of presence.

EEF22 multimedia projection highlights data storytelling in exhibition zones.

EEF22 multimedia projection highlights data storytelling in exhibition zones.

MINERAL RESOURCES DISPLAY

Macro photography with focus-stacking revealed the structure of mineral samples, while an interactive map connected each specimen to deposits across the Far East and supported the stand’s exploratory narrative.

EEF22 event zones illuminated by architectural data projections.

EEF22 event zones illuminated by architectural data projections.

EEF22 visual still frames

Cracked architectural surface displays bokeh light flares on weathered texture.

NATURAL RESOURCES MAP

The interactive map presented the Far East’s natural potential: mineral deposits, timber reserves, carbon footprint, and protected territories. Visitors selected a region and explored its data through a clear visual interface.

EEF22 interactive water resources maps

BACKSTAGE

For the interactive mineral map, the team photographed samples with specialized macro equipment. Precise control of light, focus, and composition captured each mineral’s texture and created a consistent visual language.
Person operates camera aimed at shiny metallic rock on gold cylinder on round table with lighting equipment. Video monitor shows orange translucent crystals on pedestal with camera controls below. Three people adjust camera, lights and reflector around white box with green mineral on turntable.

EEF22 mineral filming setups

Camera lens over gold ore sample on shiny cylinder base next to black battery pack on table. Close-up of gloved hands positioning camera and light over textured green rock on rotating platform. Person's hand near shiny metallic cluster on gold cylinder on table with camera monitor in background.

EEF22 mineral filming setups

CREDITS Creative director — Alexander Skorik Technical director — Evgeny Bespalko Producer — Michel Belova Project manager — Stella Ilchenko Developers — Igor Ozhiganov, Igor Kosyi Design and content — Maksim Smakhtin, Maksim Beloborodov, Timur Mametov
Behance

Open Interactive Experience